Education Sessions Schedule
Tuesday, February 3, 2026
Domain: Business Strategy
Speaker: Henna Pryor, Speaker, Pryority Group
Session: Dominating Disruption and Pushing Limits
In this provocative and energizing keynote, Henna Pryor, Workplace Performance Expert and 2x TEDx speaker, flips the script on what modern excellence really looks like. Through a mix of powerful storytelling, behavioral science, and mindset-shifting tools, she shows audiences how to train the mental and social muscles that fuel success in today’s disruptive world. We explore factors like mindset monkey wrenches, strategic discomfort, and the #1 tool everyone needs in a turbulent world: neutral thinking.
With strategies that stick and stories you’ll still be thinking about weeks later, this keynote will help your team build the habits that matter most when everything’s in flux.
After this keynote, you’ll be able to:
- Recognize why excellence has become a hidden trap – and how to break free
- Train your brain to stay clear-headed in chaos using tools like Neutral Thinking
- Tap into small, repeatable “micro-risks” that grow innovation and courage
- Build a mindset of resilience, creativity, and personal agency – on demand
In times of disruption, the winners aren’t the ones who hold on tighter. They’re the ones who learn to let go faster, and leap forward with a new kind of excellence.
About Henna Pryor
Henna Pryor is a Workplace Performance Expert and 2x TEDx and Global Keynote Speaker, Author, and Executive Coach. Her playful and high-impact talks blend two decades of working with startups to Fortune 500s, with a fresh, science-based approach to taking risks, collaboration and communication, leadership, and boosting social and mental fitness at work.
She’s a SUCCESS Magazine Woman of Influence, LinkedIn Learning instructor, Glassdoor WorkLife Pro, and SXSW Workplace track speaker, and her book, Good Awkward, was named a Kirkus Reviews’ Best Book of the Year.
Wednesday, February 4, 2026
Domain: Workforce Development
Moderated by: Bill Weber, Team Captain, Arborwear
Panelists:
Evan Amundson, Chief Operating Officer, Carr’s Tree Service
Melissa LeVangie Ingersoll, Owner, Women’s Tree Climbing Workshop
Mark Sedgley, CEO, SingleOps by Granum
Pat Turley, President, Arbor Masters
Session: From Labor Shortage to Talent Strategy: Building and Managing a Scalable Tree Care Workforce
This session features senior leaders from large tree care firms and industry partners discussing how to build, train, and manage a resilient workforce. Topics include career pathing, org chart design, seasonal staffing strategies, and the ROI of training investment. The session offers real-world insights and actionable takeaways for companies looking to scale effectively.
Thursday, February 5, 2026
Domain: Sales and Marketing
Speaker: Clara Capano, Speaker & Author
Session: Selling Smarter in a Shifting Market: Leading Growth with Clarity, Confidence, and Consistency
In today’s competitive and cost-sensitive market, tree care leaders need more than tactics—they need clarity, confidence, and a strategy that drives consistent results. This workshop with leadership and sales expert Clara Capano will show executives and growth-minded managers how to strengthen their sales messaging, build systems that work without micromanagement, and position their companies to win high-value contracts—even amid rising costs and shifting customer expectations. Participants will leave with a repeatable sales framework, tools to communicate value (not discounts), and the mindset to lead their teams with resilience and purpose.
About Clara Capano
Clara Capano is a keynote speaker, trainer, leadership strategist, host of the podcast CLARATY in Action, and a two-time best-selling author who helps high-achieving professionals and organizations gain clarity, confidence, and momentum in how they lead and work. With over 15 years of experience speaking across industries, Clara is known for her no-nonsense, relatable approach that turns big ideas into practical, actionable strategies leaders can use immediately.
As the creator of the CLARATY Framework, Clara challenges the belief that success comes from doing more. Instead, she shows leaders how clarity—around expectations, priorities, and standards—is the true driver of performance, engagement, and healthy culture. Her work focuses on productivity, leadership, mindset, delegation, and building cultures that become assets rather than liabilities.
Friday, February 6, 2026
Domain: Advocacy
Speaker: George Strout, Manager, Grassroots & Political Advocacy, TCIA
Suggested Topic: Advocacy in Action: Leveraging Your Voice to Advance the Tree Care Industry
From safety regulations to workforce development, TCIA’s advocacy efforts shape the future of our industry. Join TCIA’s Manager of Grassroots and Political Advocacy, George Strout, to gain an inside look at the policies and initiatives TCIA is driving, why they matter to your business, and how to use our collective voices to make a difference.
Domain: Safety
Speaker: Chris Walsh, Managing Director, Treetech Specialist Treecare Ltd, Former ISA Board Chair
Session: When Tragedy Hits Home: Leading a Tree Care Company Through Loss
The loss of a team member is one of the most difficult experiences a company can face and leaders are often expected to navigate their own grief while supporting their employees, families, and the business itself. In this candid session, Chris Walsh shares his company’s journey after the sudden loss of a valued team member, exploring the emotional, operational, and leadership challenges that followed. Attendees will gain practical insights into communicating with crews, supporting mental and emotional health, making hard decisions during crisis, and rebuilding trust and stability in the aftermath. This session offers an honest look at leadership when there is no playbook and why compassion, transparency, and presence matter more than ever.
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