WMC Education

"What most struck me at Winter Management Conference was the scale and activity of the global tree care industry. We work so hard to innovate and improve our own company but I have great appreciation for the work TCIA is doing to further education, safety and professionalism for the industry as a whole." - Katie Blizzard Kiedrowski, Four Seasons Tree Care

Join your colleagues and friends at WMC 2019 to network, gain vital skills and prepare for the year ahead with these educational sessions, discussions and lectures delivered by industry veterans.

WMC offers educational sessions tailored to business leaders and led by experts. Our roster this year is comprised of the best in the tree care industry and beyond.

Join us to fine-tune your business leadership skills and set your company up for success in the new year.

Tuesday, February 12

What Were You Thinking? Making Smart Decisions in a Volatile and Uncertain World

9:45 – 11:00 AM | with Kristin Arnold 
1.25 ISA CEUs

IKristin Arnold Headshotn a world of incredible change and chaos, where decisions are made in the blink of an eye, have you ever made a half-baked decision? For whatever reason, you just didn’t think it through. The result? Less than stellar outcomes.

You and your people don’t have hours to agonize over every decision, (nor would you want to…) but you can get smarter about it!

In this highly interactive and thought-provoking presentation, you will be able to:

  • Identify 7 common traps that cause poor or faulty reasoning
  • Discover simple techniques to prevent yourself from falling into these traps
  • Be open to new ideas presented during the rest of the conference!

High stakes meeting facilitator, professional speaker and panel moderator, Kristin has been facilitating conversations between executives and managers making better decisions and achieving substantive results for over 20 years. Author of the award-winning book, Boring to Bravo, she is past president of National Speakers Association and faculty at the Schulich School of Business.

Engaged Leadership: Building a Culture to Overcome Employee Disengagement
11:15 AM – 12:15 PM | with Clint Swindall
1.25 ISA and CTSP CEUs

Clint Swindall headshotResearch indicates that less than one-third of employees are truly engaged. The vast majority of employees simply show up to work each day prepared to do the minimum to get by. This problem of employee disengagement is a source of ongoing frustration for leaders of any organization. Not only does it irritate the management team, it demoralizes the productive employees who carry the majority of the work load.

The solution for overcoming employee disengagement is engaged leadership… a proactive approach to leadership that involves building consensus for the vision, inspiring employees to pursue the vision, and developing the team to realize the vision. In the midst of managing the business, there must be a focus on developing better leaders who understand the importance of a strong culture with a focus on the employee.

Over the past two decades, Clint Swindall has been developing his own approach to leadership, and can help you understand what actions can be taken to develop skills in all three areas, including:

  • How do directional leaders build a consensus for the vision?
  • How do motivational leaders inspire employees to pursue the vision?
  • How do organizational leaders develop the team to realize the vision?

In this program, Clint will discuss the importance of all three aspects of engaged leadership, and will stress the overall importance of having what he calls a “character core.” He will share a considerable amount of useful information, and deliver his message in an entertaining and inspirational style — whether as a keynote or as an interactive training session.

Clint is the president and CEO of Verbalocity, Inc., a personal development company with a focus on leadership enhancement. These solutions include leadership development programs, training, speaking and general consulting.

As a professional speaker, Clint travels the world delivering high-content speeches and training in an entertaining and inspirational style to Fortune 500 companies, government agencies and trade associations. His clients include 7-Eleven, American Express, BMW, Hallmark Gold Crown, Valero Energy Corporation, Enterprise Rent-a-Car, and Uno Chicago Grill. He has delivered his programs throughout the United States, Canada, South America, the United Kingdom, Mexico, Bermuda and the Bahamas.

Clint enjoys the challenge of enhancing employee engagement for his clients by delivering programs based on his book entitled Engaged Leadership: Building a Culture to Overcome Employee Disengagement (John Wiley & Sons, 2007 and 2011). He recognizes that a culture of employee engagement is a two-way road, and that true engagement comes when leaders and employees are both doing their part. In addition to working with leaders to build a culture to overcome employee disengagement, Clint addresses the employee’s role in his follow-up book entitled Living for the Weekday: What Every Employee and Boss Needs to Know about Enjoying Work and Life (John Wiley & Sons, 2010).

He is the recipient of the Certified Speaking Professional on. Less than 10% of speakers worldwide who belong to the National Speakers Association and the International Federation for Professional Speakers hold this designation.

Poolside Forum: Leadership
3:00 - 4:00 PM

Wednesday, February 13

Leaders of Leaders: Tips for How Every Team Member Can Manage, Lead and Communicate to Grow Within the Organization
8:30 – 10:00 AM | with Jason Cupp
1.5 ISA  and CTPS CEUs

Jason Cupp headshotIn any organization, people are one of the key assets to be successful, yet often business owners overlook this very important ingredient. Jason will share with you his strategy of “Leaders of Leaders” - which takes an in-depth look at what it takes to have leadership, management and communication to deliver your highest level of success. You will walk away knowing the difference between great leaders and managers, as well as with communication tips to effectively express yourself even when stressed out. This is a must-attend session for anyone that wants to develop their skills to be and lead a better leader

Back by popular demand, Jason Cupp is a former CEO turned Kolbe Certified growth consultant, team builder and motivational speaker. He travels almost constantly, talking about everything from sales and marketing to crisis management… to clients in almost any industry, including where his career started – the landscape design/build industry. His knowledge, experience and approachability has put him in front of thousands of people and businesses across North America and Western Europe. You can visit his website at www.jasoncupp.com and follow him on Twitter at @jasoncupp.

Why Safety Competes with Production… and What to Do About It
10:15 – 11:30 AM | with Shawn Galloway

Shawn Galloway headshotThe safety versus production mindset compromises the ability to improve either. Safety and production should not compete with each other, but often they do. The word "balance" does not find its way into many corporate strategy statements, but maybe it should. Some issues that tend to compete for priority are not mutually exclusive. Productivity and safety are examples of such issues. Balancing these two priorities tends to enhance both, while letting either one triumph over the other will not only damage these efforts but also create collateral damage in other areas of the organization. The idea of "production vs. safety" must give way to the vision of "safe production" which is growing in popularity. Many organizations give this concept lip service, but don't do what is necessary to make it reality.

Shawn M. Galloway, President of ProAct Safety, is a consultant, professional speaker and author of several bestselling books on pursuing excellence in safety performance and culture. His consulting clients include most of the best safety-performing organizations within every major industry.

Peer to Peer Networking Forum
11:30 AM – 12:30 AM | with John Hendricksen and members of the Peer to Peer Group

Learn how you can get involved with the only peer-to-peer networking group dedicated to the tree care industry!

Thursday, February 14

Would You Watch out for My Safety?
8:45 – 10:00 AM | with John Drebinger
1.25 ISA and CTSP CEUs

Jon DrebingerIn a fun and engaging magical message, International Safety Speaker John Drebinger will open people’s minds to create an element of excitement and commitment to help others work safely. With humor and magic tricks injected into his strong and captivating message, John will help you bring back the skills to help your people be their brother’s keeper in a positive and comfortable way. He gives people the “why” and “how” of working safely and the benefits of bringing that same safety mindset home with them. He shares how to help people take personal responsibility for their own safety and provides proven techniques to make people feel empowered to approach others in a safe and comfortable way, when conveying their safety concerns. Leave this conference with a new vision, passion and energy to help others work safely and build a stronger safety culture that prevent injuries!

Attendees will:

  • Be motivated to empower their employees to care about each other’s safety;
  • Learn five reasons people “want to” watch out for the safety of others;
  • Discover three reasons people choose not to watch out for others;
  • Use two special techniques for comfortably sharing safety with others;
  • Respond appropriately when someone watches out for their safety; and
  • Never feel regret knowing you could have prevented an injury.

John Drebinger Jr., acclaimed international safety speaker and author has been delivering his dynamic safety presentations worldwide for the past 27 years and is known for injecting magic, humor and passion to engage audiences to help people work safely.

John has a Bachelors’ Degree in speech and is a Certified Hypnotherapist. A member of the National Speakers Association he has achieved their highest earned designation, CSP (Certified Speaking Professional). John is also a member of the famous Hollywood Magic Castle. He is an Eagle Scout and has been an active member of the Boys Scouts for over 50+ years.

Some of John’s client list includes: NASA, ExxonMobil, Toyota, Honda, General Motors, Motiva, PG&E, General Electric, Chevron, Bechtel, Diageo, all branches of the United States Military, VPPPA, ASSE, NSC, ConocoPhillips, Powder River Coal Co, General Mills, Valero, The FBI, Sherwin Williams, the US Forest Service and many more Fortune 500 companies and associations.

The Loyalty Loop: How Small Things Add up to Big Business
10:15 – 11:15 AM | with Andrew Davis

Andrew Davis headshotWe spend a lot of time telling our customers how different we are. But conduct an online search for the services we provide and you’ll quickly find that you and your competitors all sound the same. It’s time we stop telling people we’re different. Start showing them you’re different.

It turns out one of the most effective ways to grow our business isn’t filling a funnel with low-quality leads. Instead, treat your loyal clients as your most valuable asset. It’s time to exploit your loyalty loop. The loyalty loop leverages your existing clients to drive a steady stream of highly valuable, high-margin, new business.

In this exhilarating, hour-long, keynote address, best-selling author and marketing guru, Andrew Davis will help you harness the power of the new consumer experience. You’ll learn how to build anticipation, harness the honeymoon period, and drive inspirational moments that result in new business. Whether you’re interested in increasing demand or increasing awareness for the products and services you sell, the Loyalty Loop is designed to build a powerful engine that never sleeps. You’ll leave inspired to re-think the way you win over new clients and transform the way your service the customers you already own. Are you ready to embrace the Loyalty Loop?

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He has appeared in the New York Times and on the Today Show. He has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy

Poolside Forum: Safety
4:00 - 5:00 PM

Friday, February 15

TCIA Accreditation logoAccredited Member Breakfast Forum
7:30 – 8:30 AM | with Bob Rouse, TCIA and the TCIA Accreditation Council

Join other TCIA Accredited members in an open forum led by representatives from the Accreditation Council. Discuss the latest developments in the program, provide your input and learn how your colleagues have benefited from the accreditation process. The forum is open to all owners and personnel from accredited companies as well as any TCIA members who would like to learn more about accreditation.

Innovative Marketing Mastery: Improving Your Find-ability, Unique-ability and Profitability!
8:45 – 10:00 AM | with Ford Saeks
1.25 ISA CEUs

Ford SaeksYour prospects and customers are bombarded with marketing messages, influenced by social proof, and impacted by industry & economic conditions every day. That means it’s more important than ever to unleash innovation, leverage your digital footprint, gain top-of-mind awareness, and get doable action steps you can implement—even with limited resources or within a tight budget. From grassroots to Google, Ford’s radical marketing approach presents innovative methods to attract high-value customers, increase customer engagement, and accelerate profitable growth. It’s time to flip the switch from idea generation to profit generation and kick old, non-performing methods to the curb. His highly intuitive “Profit Generation System” offers actionable steps to increase your market share, maximize your value propositions, and create rock-star business growth results.

Ford Saeks has redefined the formula for business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide. From start-ups to Fortune 500s, Saeks is widely recognized as a business growth innovator.

With over 20 years’ experience (ranging from retail to wholesale), he has founded over ten companies, authored four books, awarded three U.S. patents, and received numerous industry awards. Tenacity and innovation are what fuels this revenue-generating powerhouse. From grassroots to Google, Ford provides his clients with fresh perspectives and doable tactics to resolve marketing, operations, and growth challenges.

As President and CEO of Prime Concepts Group, Inc., an integrated marketing services firm, Ford specializes in helping businesses attract loyal and repeat customers, monetize social media, and ignite creativity.

High Profit Prospecting
10:15 – 11:30 AM | with Mark Hunter
1.25 ISA CEUs

Mark HunterPowerful strategies to find the best leads and drive breakthrough sales results without discounting your price.

Mark Hunter will share best practice strategies used successfully by other companies like yours that have resulted in significant growth to both topline revenue and bottom-line profit. The program is based on his bestselling book of the same name, High-Profit Prospecting.

Best of all Mark will share with you these strategies in his high energy, engaging and yes, humorous manner that will have you realizing sales is not something to dread but something to look forward to.

Mark Hunter, CSP, “The Sales Hunter,” is recognized as one of the top 50 most influential sales and marketing leaders in the world. He is author of High Profit Prospecting and High Profit Selling and has spoken on five continents and more than 25 countries. Learn more at www.TheSalesHunter.com.

Are You Running Your Business, or is it Running You?
11:30 AM – 12:30 PM | with Lisa Manning

If you are a business owner or senior level executive and want to see your business consistently run better, this workshop is for you. You will learn simple, practical tools that you and your leadership team will use immediately to align around the vision for your business, focus on priorities, get clear on issues and gain traction together as a healthier leadership team. Lisa brings her experience-based real-world insight while teaching proven, simple tools to help you get more of what you want out of your business. Convention Center Ballroom

Poolside Forum: Marketing
4:00 - 5:00 PM