WMC Education

"What most struck me at Winter Management Conference was the scale and activity of the global tree care industry. We work so hard to innovate and improve our own company but I have great appreciation for the work TCIA is doing to further education, safety and professionalism for the industry as a whole." - Katie Blizzard Kiedrowski, Four Seasons Tree Care

Join your colleagues and friends at WMC 2019 to network, gain vital skills and prepare for the year ahead with these educational sessions, discussions and lectures delivered by industry veterans.

WMC offers educational sessions tailored to business leaders and led by experts. Our roster this year is comprised of the best in the tree care industry and beyond.

Join us to fine-tune your business leadership skills and set your company up for success in the new year.

Monday, February 10

Talk Triggers

9:45 – 11:00 AM | with Jay Baer
1.25 ISA CEU's / 1.25 Bm ISA CEU's

The best way to grow any business is for your customers to grow it for you. But that only occurs if you deliver a customer experience that creates conversations. Word of mouth influences 50% of all purchases, but we too often take this for granted. We just assume that our customers will talk about us. But they won’t, unless you give them a story to tell.

In this interactive presentation filled with examples and research, Jay teaches audiences how to create a unique story for their business; a tale that will turn their customers into their most effective sales and marketing advantage. This session will create real change among attendees. It alters the way you will think about the intersection of customer experience, marketing, sales, and operations, yielding big growth and enhanced cooperation.

Audiences will:

  • Learn how to grow their business with word of mouth
  • Discover why customers talk, and why they remain silent
  • Learn the definition of a Talk Trigger (an unconventional, operational choice that creates conversation)
  • Discover the 4 Requirements of a Talk Trigger
  • Learn the different types/categories of Talk Triggers
  • Be entertained and inspired by relevant, and customized examples and case studies

Jay BaerJay Baer is a Hall of Fame Speaker, New York Times best-selling author of six books, internet pioneer, entrepreneur and the most inspirational expert on marketing, word of mouth and customer service.

Jay spent 20 years in digital marketing consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more. Convince & Convert is the fifth multi-million-dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.

His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks numerous times per year worldwide and shows how to use technology as an unfair marketing and customer service advantage. As a result, audiences will rethink their approach to marketing and customer service, helping them gain more customers and keep those they’ve already earned.

Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.

A fixture in social media, Jay draws attention to interesting and useful articles, videos, blog posts and events via following on Twitter, Facebook, LinkedIn and Google Plus, which number more than 100,000.

Industry Leaders Panel

11:00 AM – 12:15 PM | moderated by Jay Baer
1.25 ISA CEU's / 1.25 Bm ISA CEU's

Hear from industry leaders regarding their successes and challenges with customer engagement.

Tuesday, February 11

Today we offer attendees two tracks- chose the one that most addresses your needs.

Track One

Business Boot Camp, Part One: Employee Engagement

8:30 – 12:00 PM | with Don Rheem 
3.5 CTSP's CEU's / 3.5 ISA CEU's / 3.5 Bm ISA CEU's

If we want to create a high performance culture and dedicate the full resources of our leadership team – we have to know what works and why. The human brain is incredibly complex, yet what motivates our behavior at the most basic, essential level is remarkably simple. The Boot Camp is an essential building block for enabling new behaviors based on our proven process for managers and leaders. This half-day workshop is a highly rated deep dive into immediately actionable tactics managers can apply.


  • The science of true engagement and how it affects your business
  • A roadmap for how to tap into the hardwiring of the brain to engage employees at a fundamental level
  • Intrinsic vs. extrinsic employee motivators
  • Easy steps to increase engagement right away
  • Best practices customized to your company


Track Two

Seven Safety Life Lessons: How to nurture an actively caring for people culture

8:30 – 10:15 AM | with Scott Geller
1.75 CTSP CEU's / 1.75 ISA CEU's / 1.75 Bm ISA CEU's 

After studying, teaching, and researching psychology for more than 50 years, Scott came to realize the utmost value of seven evidence-based life lessons people need to practice daily. If practiced routinely and extensively, the seven safety/life lessons elucidated in these manuals and reviewed here would do more than prevent workplace injuries. Human welfare would be improved by more interpersonal diplomacy and civility, win-win collaboration, enhanced work productivity, and life satisfaction.

The first four lessons reflect the behavioral science principles of positive reinforcement, observational learning, and behavior-based feedback. The subsequent three lessons are derived from humanism. Thus, the academic label for these evidence-based lessons is humanistic behaviorism. We call it “Actively Caring for People” (AC4P).

Lesson 1. Employ More Positive Consequences
Lesson 2. Benefit from Observational Learning
Lesson 3. Become a Behavior-Based Feedback Coach
Lesson 4. Use More Supportive than Corrective Feedback
Lesson 5. Embrace and Practice Empathy
Lesson 6. Manage Behavior and Lead People
Lesson 7. Progress from Self-Actualization to Self-Transcendence

E. Scott Geller, Alumni Distinguished Professor at Virginia Tech for 50 years, is also Senior Partner of Safety Performance Solutions. He has authored more than 300 research articles, 40 books, and 70 book chapters addressing the application of psychological science to improve human welfare and life satisfaction on a large scale.

Owning Your Next Adventure

10:30 AM - 12:00 PM | With Jim Fitts
1.5 ISA CEU's / 1.5 Bm ISA CEU's

You have devoted years to building a successful business, and ensuring it’s continuation beyond your ownership will be a key measure of your success. But have you thought about the personal and family issues that come from being a ‘former business owner’? Will you regret selling the company? Will the dynamics with your spouse and family change? Will you need a new outlet for your entrepreneurial energy?

The answers are Yes, and owners who don’t anticipate the personal upheaval of a business sale will struggle. What should be a joyous and prosperous time can be marked by anxiety and indecision. But it doesn’t have to be that way. This session will redefine the sale of your business as a beginning, not an end. You will learn about the impact the sale will have on you, your spouse and your family. And most importantly, it will provide useful ideas and questions to consider so your personal and family’s interests are front and center as you move through a transition of ownership. Don’t leave the final decades of your life to chance: plan for their success like you planned the success of your business!

Following Jim’s presentation, we will have an Interactive Business Solutions panel that will offer business owners additional support for their business.

Jim Fitts has been assessing business and personal financial positions for over 40 years, and advises family owned businesses on ownership and management succession. He also consults with families on wealth transfer strategies, generational wealth education, family governance, and retirement plan distributions. In addition to family business transition planning, Jim’s areas of special expertise include financial, retirement, estate, tax and charitable gift planning; investment counseling; and portfolio design. He is the co-author of Your Next Adventure: Planning For Life After The Sale Of Your Business. Jim is an honors graduate of Tufts University. He served 14 years in the US Coast Guard Reserve and is a Life Member of the Reserve Officers Association of America. Jim serves in leadership positions on several non-profit boards centered on youth education and development, and wildlife conservation.

Business Solutions Panel

12:00 PM - 1:00 PM | Bob Rouse, Rick Shepard, Charlie Tentas and John Hendricksen. Moderated by Jim Fitts

This optional panel discussion will discuss various business solutions TCIA offers as well as guidance in benefit packages for employer and employee.

Wednesday, February 12

Today we offer you two tracks -chose the one most to your liking!

Track One

Business Boot Camp, Part Two: Employee Engagement

9:00 – 12:00 PM | with Don Rheem 
3 CTSP CEU's / 3 ISA CEU's / 3 Bm ISA CEU's

Day Two - NEW SKILLS ALLOWING MANAGERS TO SEE AN IMMEDIATE INCREASE IN EMPLOYEE ENGAGEMENT (Participation in the previous workshop is mandatory)
In this second half-day workshop leaders at every level in the organization will build on the previous day’s foundational focus on what drives human behavior to daily tactics that will move the needle on high-performance in the workplace. Managers will gain actionable insights to help employees become more engaged and productive and improve team dynamics.This session is interactive and engaging as managers collaborate to build strategies that will shift their organization’s culture to a more engaged environment. Working together in teams, Boot Camp attendees will develop action strategies they can put to immediate use in their organizations.

Track Two:

The Human Dynamics of Achieving an Injury-Free Workplace: Safety directives from psychological science

9:00 – 12:00 PM | with Scott Geller
3 CTSP CEU's / 3 ISA CEU's / 3 Bm ISA CEU's

An injury-free workplace requires effective ongoing engagement of all employees actively caring for the safety of themselves and their coworkers. This research-based workshop explains and illustrates how to make that happen. It has seven action objectives, each based on six evidence-based safety directives relevant for successfully addressing the human dynamics of injury prevention and cultivating a brother’s/sister’s keeper work culture.

Thursday, February 13

Accredited Member Breakfast Forum

7:30 – 8:30 AM | with Bob Rouse, TCIA and the TCIA Accreditation Council

Accreditation LogoJoin other TCIA Accredited members in an open forum led by representatives from the Accreditation Council. Discuss the latest developments in the program, provide your input and learn how your colleagues have benefited from the accreditation process. The forum is open to all owners and personnel from accredited companies as well as any TCIA members who would like to learn more about accreditation.

Building Championship Mindsets

8:45 – 10:00 AM | with Dr. Amber Selking
1.25 ISA CEU's / 1.25 Bm ISA CEU's

By definition, champions are outliers – they are willing to do the things others are not willing to do, which leads to results that exceed those with the normal bell curve. Learning to think right is the first step to becoming a champion in everything you do, and in this presentation, attendees will leave with a deep understanding of how thoughts impact performance and strategies to manage their thoughts.

As a corporate human resource professional and former Division I college soccer player at the University of Notre Dame, where she graduated magna cum laude, Dr. Selking understands the mental toughness it takes to be successful in work, sport, and life. With an expertise in human performance and sport psychology, Amber leverages her former athletic and corporate business experiences to challenge others’ current ways of thinking and unlock their personal potential for achievement. She currently serves as the Mental Performance Consultant to Head Coach Brian Kelly and the Notre Dame Football team, the Director of People Performance at Lippert Components, Inc., and as an adjunct professor of Strategic Human Resource Management in Notre Dame’s Mendoza College of Business. She founded the Selking Performance Group, where their mission is to help individuals, sports teams, and business organizations unleash performance excellence by tapping into the power of Mindset and Leadership. Dr. Selking coaches teams and individuals to optimal performance in both sport and business and believes in a strengths-based approach to optimizing human potential amid challenging environments.

Beach Activities and BBQ

11:00AM - 2:00PM

Join us for beach activities, games, and fun competitions followed by a private complimentary group BBQ luncheon! Come have some good-spirited fun and enjoy a day in the sun before heading home.