Speaker Bios

Joe Jurec, Growth Leader and ITS Coach. Joe has 15+ years of leadership experience spanning sales, marketing, and learning functions at both Fortune 100 companies and rapid growth start-ups, Joe brings a unique understanding of what it takes to foster a culture of high engagement in tough environments.

He now serves as the Growth Leader and ‘Into The Storm’ Coach for an EOS firm in Cleveland, OH called CultureShoc, where he works with clients all over the US to identify and develop their next-gen executives and to differentiate themselves from the competition through stronger culture.

He brings high energy and a practicality to his approach that makes him both relatable and highly effective at converting concepts into tangible next steps for those he works with.

Liz Wiseman, President of the Wiseman Group and a former executive at Oracle Corporation, teaches leadership to executives and emerging leaders around the world. Liz has been listed on the Thinkers50 ranking and named as one of the top 10 leadership thinkers in the world. She is the author of three best-selling books: Multipliers: How the Best Leaders Make Everyone Smarter, Rookie Smarts: Why Learning Beats Knowing in the New Game of Work and The Multiplier Effect: Tapping the Genius Inside Our Schools. Her research has been featured in Harvard Business Review, The Wall Street Journal, and Time magazines.

Shawn Vanderhoven, Partner at the Wiseman Group. Shawn heads the leadership practice for senior executives and emerging leaders. He is a collaborator on the Second Edition and New York Times Bestseller Multipliers: How the Best Leaders Make Everyone Smarter. He consults with companies around the world on how to build an intelligence culture. He has co-designed leadership development strategies with executives at leading brands like Capital One, Deloitte, Google, Intel, LinkedIn, and Salesforce.

Before working in executive development, Shawn grew his family’s software business by 30X. He lives in Menlo Park, California with his wife and three sons, where he is researching the neuroscience behind why we follow certain leaders.

Shawn Vanderhoven is a partner at the Wiseman Group and heads the leadership practice for senior executives and emerging leaders. He is a collaborator on the Second Edition and New York Times Bestseller Multipliers: How the Best Leaders Make Everyone Smarter. He consults with companies around the world on how to build an intelligence culture. He has co-designed leadership development strategies with executives at leading brands like, Capital One, Deloitte, Google, Intel, LinkedIn, and Salesforce.

Before working in executive development, Shawn grew his family’s software business by 30X. He lives in Menlo Park, California with his wife and three
sons, where he is researching the neuroscience behind why we follow certain leaders.

Supporting the Industry

WMC is home to two important events – the TCIAF Robert Felix Memorial Golf Tournament, and the Voice for Trees (VFT) Political Action Committee Auction (PAC). By teeing up with a team or sponsoring the golf tournament, you’ll be contributing funds that are earmarked to benefit students of arboriculture – the future of our industry!

You can also positively affect the industry by attending the VFT-PAC Auction event – funds raised are used to take direct action on legislative and regulatory issues that affect the tree care industry.

The Tree Care Industry Association Foundation (TCIAF) is dedicated to advancing the green industry through educational, safety, and professional development programs. Learn more about our mission and what you can do to help improve safety in the tree care industry.

Education and CEUs

Each year we focus on business topics that are relevant to you, and this year is no different! Join us as we welcome new speakers and bring back past favorites. Topics will include safety and leadership, business processes, brand messaging, and more! We are glad to offer CTSP and ISA CEUs to all eligible sessions. Please be sure to check the Education and Networking pages in the coming weeks for information about CEUs.

Supporting the Community

For nearly ten years, TCIA has been running our annual “Give Back” campaign at Winter Management Conference in February. In case you’re unfamiliar, TCIA partners with a local school and encourages WMC attendees to bring much-needed donations of school supplies.

What did you miss out on at our last WMC event?

WMC 2022 was held at the Grand Hyatt Kauai. Take a trip down memory lane with us – check out the TCIAF Robert Felix Memorial Golf Tournament Results and all the fun everyone had attending the first ever Beach Games & BBQ…….. scroll through photos from the conference, here. This could be YOU at WMC 2023 in St. Thomas – don’t miss out!

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Connect with
the TCIA Mobile App!

Download the TCIA mobile app and set up/log in with your TCIA account to keep the conversations going. Access Tree Care Industry-specific highlights on the newsfeed, message other tree care professionals on the app, and set up your agenda to never miss a thing. The app is free and a great resource for anyone attending the TCI EXPO 2021!

Connect with
the TCIA Mobile App!

Download the TCIA mobile app and set up/log in with your TCIA account to keep the conversations going. Access Tree Care Industry-specific highlights on the newsfeed, message other tree care professionals on the app, and set up your agenda to never miss a thing. The app is free and a great resource for anyone attending the TCI EXPO 2021!

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