Schedule

Sunday, February 2, 2025

Never Been to WMC? Interested in learning more about TCIA’s efforts in the industry? WMC first time attendees are invited to join the TCIA Board of Directors for a casual lunch before the event even begins! Make connections, get pro tips on how to maximize your time in St. Thomas, and set yourself up for success at WMC and within the tree care industry.

Kick off your Winter Management experience with a night of connecting with other attendees over dinner and dancing, overlooking the Frenchman’s Reef harbor!

Sponsored by

Monday, February 3, 2025

Focus: Business Strategy

The Annual Meeting is a pivotal event to review the past year’s achievements, address current challenges, and chart the course for the future of the Tree Care Industry.  Dave White, TCIA’s president and CEO, as well as other board members will discuss how far we have come as an association over this past year and set a clear vision for the year ahead. Any TCIA member can access a pdf of the Annual Report and gain access to timely assessments from TCIA and our Board of Directors. The insight and contribution of our members are important to us, and there is no better time to get together and see how far we have come as an association.

Bob provides a look at how TCIA supports companies to execute strong business strategies that help drive growth and the key resources accessible to members.

In this interactive and entertaining program based on his book, “Handing Over the Reins: A Concise Guide to Succession Planning,” Richard shares how to create a seamless leadership transition from one generation to the next.

Richard uses his personal family business story as a case study and shares entertaining stories that provide humor, encourage audience participation and teach the proven strategies that need to be in place for succession planning to be successful.

Richard will show the audience not only what to do, but what NOT to do to guarantee business continuity for years to come.

Key Takeaways

  • Develop (or update) your succession plan now (before you need it)!
  • Understand how to choose the right successor for your business
  • Minimize inter-family conflict by having a strategic plan for communication
  • Learn the difference between a contingency plan and a succession plan for your business
  • Create a meaningful role for the former owner/CEO during and after transition so everyone wins
This panel will showcase the diverse experiences of industry experts with succession planning in family-owned tree care businesses. Panelists will share their unique journeys, highlighting the challenges and successes they faced in transitioning leadership within their companies. Attendees will gain valuable insights into the various approaches to ensuring business continuity.
Join our roundtable discussions for an in-depth exploration with each panelist as they dive into their personal experiences and challenges with succession planning.

Experience the beauty of a Virgin Island sunset on one of two luxury sailing catamarans, the perfect setting for an unforgettable sail. Celebrate nature’s wonders while enjoying a selection of hors doeuvres while sipping on a cocktail from the open bar.

Price: $300/pp

Tuesday, February 4, 2025

Focus: Advocacy & Safety

Peter will share how TCIA helps members navigate the industry’s unique regulatory challenges by providing compliance support, targeted safety insights, and advocating for industry-specific legislation. He’ll also highlight ASTI’s grants, which fund safety training to reduce injuries and fatalities in tree care operations.

In the evolving world of residential tree care, safety practices are experiencing a significant transformation. The traditional approach, known as Safety I, has been pivotal in shaping our safety culture, focusing heavily on preventing incidents by addressing workers’ behaviors. While it has contributed to reducing recordable injuries, evidenced by the decreasing Total Recordable Injury Rate (TRIR) or Total Case Incident Rate (TCIR), a persistent challenge remains: reducing Serious Injuries and Fatalities (SIFs). Safety I, being reactive in nature, often sees workers as the issue when incidents occur, placing blame on individuals for mistakes or violations. This focus on failure overlooks the day-to-day realities that tree care professionals face in the field. Safety II, or Safety Differently, offers a fresh perspective. Instead of only preventing incidents, it seeks to understand how work truly gets done by utilizing the experiences and insights of workers. This approach fosters positive outcomes through resilience, adaptability, and the recognition that workers are central to maintaining safety in dynamic, complex environments. Safety II focuses on building capacity within teams, not just avoiding negative events. It shifts away from blaming individuals and instead examines the broader system in which work takes place. While personal accountability remains important, it is considered within the context of the organization’s structure and external factors influencing decision-making in the field.

When incidents occur, Safety II encourages the use of learning teams to dig deeper into what failed rather than who failed. This proactive approach strengthens safety culture, promotes continuous learning, and helps tree care operations evolve in a forward-thinking way. For residential tree care business owners and executives, adopting Safety Differently principles can drive a more resilient safety framework, ensuring the well-being of your crews and the long-term success of your operations.

In conclusion, the shift from Safety I to Safety II represents a transformative step forward in safety for residential tree care businesses. By focusing on building strength in systems, understanding the real nature of work, and emphasizing holistic learning from incidents, Safety Differently can enhance the overall resilience and adaptability of your company’s safety culture.

We wish we had a crystal ball. . .

Following November’s elections, potential shifts in power and priorities in both Congress and the Administration could shape the direction of key issues affecting our industry. By December 31, we are supposed to have a proposed Arborist Rule from OSHA. The comment period on a very controversial OSHA Heat Illness rule will have just closed. TCIA will have new insight into how “Inflation Reduction Act” funding for Urban & Community Forestry initiatives is being rolled out and how members can take advantage.

As the new paradigm takes shape, we’ll deliver timely updates on these issues and provide insights into TCIA’s ongoing advocacy efforts to protect and advance the interests of the industry.

In this optionable session, TCIA’s Lobbyists and Public Policy experts will facilitate more in-depth conversations around issues for particular importance to our WMC audience.

Wednesday, February 5, 2025

Focus: Training & Workforce Development

Bryan will discuss how TCIA’s training and credentialing programs empower tree care companies to develop structured, tailored training that fosters employee growth and creates clear career pathways.

Employee engagement is the lifeblood of any thriving organization, and it hinges on two critical factors: the mindset of employees and the skillset of leaders. Employees must arrive each day with the appropriate mindset, and leaders must possess the necessary skills to lead. In this dynamic and insightful presentation, we’ll explore how the alignment of these two elements drives engagement, boosts productivity, and fosters a positive workplace culture. Through a mix of presentation and hands-on application, attendees will discover key takeaways to cultivate a positive mindset among employees and develop leadership skills that drive accountability.

Join us for exciting updates from ISA and TreeFUND, highlighting the latest research, collaborations, and initiatives shaping the future of arboriculture

Thursday, February 6, 2025

Focus: Sales & Marketing

Amy will introduce TCIA’s sales and marketing tools, showcasing how the networking events and educational resources help tree care companies elevate their professionalism, boost client satisfaction, and improve customer retention.

Join us for an engaging panel discussion with tree care industry professionals as they explore the latest trends and strategies in sales and marketing. Each panelist will also facilitate round tables on essential topics including how to effectively market with a purpose, the art of telling your company’s story, and breaking into new markets. This interactive session will provide a unique opportunity to gain valuable perspectives from leading professionals to elevate your sales and marketing efforts and drive business growth.

Join us for a Farewell Barbecue Lunch as we wrap up the conference and say goodbye, sharing final moments with friends and colleagues before heading home.

sponsored by Sennebogen

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Download the TCIA CONNECT app and set up/log in with your TCIA account. Message other attendees on the app, and set up your agenda to never miss a thing. The app is free and a great resource for anyone attending the TCIA WMC 2023!

Connect with
the TCIA CONNECT App!

Download the TCIA CONNECT app and set up/log in with your TCIA account. Message other attendees on the app, and set up your agenda to never miss a thing. The app is free and a great resource for anyone attending the TCIA WMC 2023!

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