Schedule
Monday, February 2, 2026
Tuesday, February 3, 2026
Domian: Business Strategy
Speaker: Henna Pryor
Session: Dominating Disruption and Pushing Limits
In this provocative and energizing keynote, Henna Pryor, Workplace Performance Expert and 2x TEDx speaker, flips the script on what modern excellence really looks like. Through a mix of powerful storytelling, behavioral science, and mindset-shifting tools, she shows audiences how to train the mental and social muscles that fuel success in today’s disruptive world. We explore factors like mindset monkey wrenches, strategic discomfort, and the #1 tool everyone needs in a turbulent world: neutral thinking.
With strategies that stick and stories you’ll still be thinking about weeks later, this keynote will help your team build the habits that matter most when everything’s in flux.
After this keynote, you’ll be able to:
- Recognize why excellence has become a hidden trap – and how to break free
- Train your brain to stay clear-headed in chaos using tools like Neutral Thinking
- Tap into small, repeatable “micro-risks” that grow innovation and courage
- Build a mindset of resilience, creativity, and personal agency – on demand
In times of disruption, the winners aren’t the ones who hold on tighter. They’re the ones who learn to let go faster, and leap forward with a new kind of excellence.
Wednesday, February 4, 2026
Domain: Workforce Development
Speakers: TBD
Session: From Labor Shortage to Talent Strategy: Building and Managing a Scalable Tree Care Workforce
This session features senior leaders from large tree care firms and industry partners discussing how to build, train, and manage a resilient workforce. Topics include career pathing, org chart design, seasonal staffing strategies, and the ROI of training investment. The session offers real-world insights and actionable takeaways for companies looking to scale effectively.
Thursday, February 5, 2026
Domain: Sales and Marketing
Speaker: Clara Capano
Session: Selling Smarter in a Shifting Market: Leading Growth with Clarity, Confidence, and Consistency
In today’s competitive and cost-sensitive market, tree care leaders need more than tactics—they need clarity, confidence, and a strategy that drives consistent results. This workshop with leadership and sales expert Clara Capano will show executives and growth-minded managers how to strengthen their sales messaging, build systems that work without micromanagement, and position their companies to win high-value contracts—even amid rising costs and shifting customer expectations. Participants will leave with a repeatable sales framework, tools to communicate value (not discounts), and the mindset to lead their teams with resilience and purpose.
Friday, February 6, 2026
Domain: Advocacy
Speaker: George Strout
Suggested Topic: Advocacy in Action: Leveraging Your Voice to Advance the Tree Care Industry
From safety regulations to workforce development, TCIA’s advocacy efforts shape the future of our industry. Join TCIA’s Manager of Grassroots and Political Advocacy, George Strout, to gain an inside look at the policies and initiatives TCIA is driving, why they matter to your business, and how to use our collective voices to make a difference.
Domain: Safety
Speaker: Chris Walsh
Session: Join Chris Walsh as he recounts the immediate aftermath and long road back after losing a team member.
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Download the TCIA CONNECT app and set up/log in with your TCIA account. Message other attendees on the app, and set up your agenda to never miss a thing. The app is free and a great resource for anyone attending the TCIA WMC 2023!
Connect with
the TCIA CONNECT App!
Download the TCIA CONNECT app and set up/log in with your TCIA account. Message other attendees on the app, and set up your agenda to never miss a thing. The app is free and a great resource for anyone attending the TCIA WMC 2023!
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